AMEX x NFL
The Official Payments Partner of the NFL
Credits
Agency: Barbarian NY, CD Copy: Zach McKinney, CD Art: Nancy Nystrom, Art Director: Molly Ellenbogen
Organic Social: First, we announced the new partnership on Instagram and TikTok.
As a new and proud partner of the NFL, Amex stepped onto the field in true football fashion. We created a suspenseful field painting reveal, announcing the Amex x NFL partnership.
Caption: Amex is now the Official Payments Partner of the NFL - unlocking a new level of access for Card Members with presale tickets, on-site experiences, and perks at select games.
Organic Social: Then, we launched our partnership with NFL Stadiums MetLife, Hard Rock, and Mercedez-Benz.
For the 2026 NFL Draft, we partnered with rookies Arvell Reese (Giants draftee), David Bailey (Jets draftee), Mansoor Delane, Jordyn Tyson, and Sonny Styles. We captured content of them at the NFL Draft in Pittsburgh, and announced their partnership on Amex social.
Caption: Straight from the stage to the spotlight. Go behind the scenes with some of the top 10 picks of the 2026 @nfl Draft.