KFC Original
KFC Original $5 Tender Try It Box Launch
Credits
Agency: Ogilvy NY
Designer: Julian Ham
The ask was to launch the new KFC Original location and special $5 Tender Try It Box using social, search, and display.
Paid Social: Meta Static In-Feed
Caption: Get your $5 Tenders Try It Box with Tenders, Comeback Sauce, Gravy, and Fries.
Caption: When is it not chicken szn... Have you tried our szn’ing at KFC Original?
Paid Social: Instagram Stories
Paid Social: Meta Videos
Tasked with making two 10s videos utilizing static images and minimal copy to announce the $5 Tender Try It Box