THAYERS
OIL BALANCING JELLY TONER
Credits
Agency: McCann NY
Creative Directors: Kat Saoyen, China Macena
Art Director: Sophia Lee
In a world filled with trends such as glowy skin and glazed donut looks, people with naturally oily skin struggle to participate. Thayers Oil Balancing Jelly Toner balances out the conversation, and your skin, FOR PEOPLE THAT SHINE.
(TBD) To launch new Oil Balancing Jelly Toner to the world, we partnered with (TBD) influencers to share the product on social.
We teased the product through fun social videos that lean into the products unique texture and color on Thayers’ account.
Then we launched the product, focusing on the product benefits and ingredients.